How we handle your information.

Aproksha (“we”, “us”, “our”) is an AI implementation studio headquartered in Amaravathi, Andhra Pradesh, India. We design, build, and operate AI systems for businesses globally.

This policy explains what personal information we collect through https://aproksha.com, why we collect it, how we use it, and the rights you have over it. It applies to visitors to our site, prospective clients, and people who reach out to us.

For our paying clients, the contractual agreement (MSA / SOW / DPA) governs how we process their data on their behalf. This policy describes our role as a data controller for our own business, not as a data processor on behalf of clients.

Information you give us

• Contact information: name, email, company, message, sent when you submit our contact form, email us, or book a call.
• Communications: emails, calls, meeting recordings, and chat messages between you and us.
• Project information: for active engagements: business requirements, sample data, and operational context shared with us under contract.

Information collected automatically

• Log data: IP address, browser type, device, referrer, pages viewed, and time on page.
• Cookies and similar technologies: see our Cookie Policy for details.
• Analytics: aggregate usage data through privacy-respecting analytics providers.

Information we do not collect

We do not buy personal data, run ad networks, or sell your information. We do not knowingly collect information from children under 18.

We use personal information for these specific purposes:

• Respond to inquiries: replying to contact-form submissions, scheduling calls, and answering questions.
• Deliver work: for active client engagements, processing the information necessary to complete the agreed scope.
• Improve the site: understanding which pages are useful, fixing bugs, and improving performance.
• Comply with law: meeting our legal, regulatory, and tax obligations.
• Protect Aproksha and our users: preventing fraud, abuse, and unauthorized access.

Where applicable, we rely on the following legal bases under the EU General Data Protection Regulation (GDPR) and India's Digital Personal Data Protection Act, 2023 (DPDP):

• Consent: you submit a contact form, subscribe to updates, or agree to cookies.
• Contract: we need to process information to deliver an engagement we are contractually obligated to perform.
• Legitimate interest: running and improving our business, in ways that do not override your rights.
• Legal obligation: compliance with applicable law.

We share personal information only in these circumstances:

• Service providers (sub-processors): vendors who help us run our business: cloud hosting, email, analytics, payment processing, and similar. They are bound by contracts limiting use to our instructions.
• Professional advisers: lawyers, accountants, auditors, and insurers, under their professional confidentiality obligations.
• Legal compliance: when required by law, court order, or government request, after evaluating whether to challenge it.
• Business transfers: in the event of a merger, acquisition, or sale of assets, with continued protection of your information.

We do not sell personal information. We do not share it for cross-context behavioral advertising.

We are headquartered in India and work with clients globally. Your information may be processed in India, the European Union, the United States, and other jurisdictions where our service providers operate.

Where we transfer personal data out of the European Economic Area, the United Kingdom, or any jurisdiction with cross-border transfer restrictions, we rely on appropriate safeguards including the European Commission's Standard Contractual Clauses (SCCs) or other lawful transfer mechanisms.

We keep personal information only as long as we need it for the purpose it was collected:

• Inquiries that don't lead to engagements: up to 24 months, then deleted unless you ask us to keep them.
• Active engagement records: for the duration of the engagement and up to 7 years afterward, for tax, audit, and legal-defense purposes.
• Marketing subscriptions: until you unsubscribe.
• Server logs: typically 90 days, longer if needed for security investigations.

You have the following rights over your personal information, depending on where you live:

If you are in India (DPDP Act, 2023)

• The right to access information about your data.
• The right to correction and erasure.
• The right to grievance redressal.
• The right to nominate someone to exercise these rights on your behalf.

If you are in the European Economic Area or United Kingdom (GDPR / UK GDPR)

• Access, rectification, erasure (“right to be forgotten”).
• Restriction of processing, objection, data portability.
• The right to withdraw consent at any time.
• The right to lodge a complaint with your local data protection authority.

If you are in California (CCPA / CPRA)

• The right to know what personal information we collect and how it is used.
• The right to delete personal information.
• The right to correct inaccurate information.
• The right to opt-out of sale or sharing, although we do not sell information.
• The right to non-discrimination for exercising any of the above.

To exercise any of these rights, email support@aproksha.com. We respond within 30 days. We may need to verify your identity before acting on a request.

We use reasonable technical and organizational measures to protect personal information: encryption in transit (TLS), access controls, logging, regular reviews of who has access to what, and incident response procedures.

No system is perfectly secure. If we ever experience a breach affecting your personal information, we will notify you and the relevant regulators without undue delay, in line with applicable law.

Our site and services are not directed to children under 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

We may update this policy from time to time. When we make material changes, we update the “Effective” date at the top and, where appropriate, notify you by email or a notice on the site. The current version is always available at this URL.

For privacy questions, requests, or concerns, contact:

• Email: support@aproksha.com
• Subject line: “Privacy Request” helps us route it quickly
• Postal: Aproksha, Amaravathi, Andhra Pradesh, India

For urgent grievances under the DPDP Act, address “Grievance Officer” in the subject line. We will respond within the statutory timelines.